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Improving Awareness

Improving awareness of the value of the natural environment; from provisioning of services to improved health and wellbeing, is a key part of our strategy. We believe that getting people to understand the role nature plays in our lives is progress. All too often people regard nature as a restriction on progress, or simply something that is just nice to look at but has very little 'value'.  We are not against development.  We would like everyone to understand that nature is valuable. Natural capital plays a key role in our economy, and destroying nature will have a detrimental effect on economic growth. Nature provides us with the essentials we require to survive, and access to it benefits our health and wellbeing, but our natural environment is under threat, and efforts so far have failed to halt the decline in our natural world.

Poppies by Phil McLean